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GRYFFIN FEAT. RITA ORA - LAST OF US
NON STOP DANCE.
NON STOP REACH.
Targeting the 35-44 Core Over half of our audience (51.1%) are in their peak earning years. We put your business directly in front of the most active spenders in the Northern Ireland economy.
92% Adult Listenership We don’t just reach “people”; we reach consumers. 92% of our audience are adults (25-54) with high purchasing power and the authority to choose your brand.
57% Male – 43% Female Reach a diverse mix of household decision-makers and business owners.
Our gender split ensures your campaign has maximum impact across all consumer sectors.
Not Just “Everyone” Energy 106 is for the active professional.
We offer a concentrated environment where your brand isn’t lost in the noise, targeting the demographic that drives local business.
Unrivalled Listener Loyalty Our audience stays locked in for 73 minutes per session nearly double the industry average. This means your ad isn’t just “background noise”; it’s being heard by a captive, engaged audience.
Maximum Brand Recall Longer listening times mean your message is heard more often. This high repetition builds the trust and familiarity needed to ensure your business is the first one they think of when they’re ready to buy.
A Dedicated Audience Energy 106 fans are loyal to the vibe. They don’t “flick” stations during ad breaks, ensuring your commercial reaches the ears it was intended for without the waste of traditional broad-reach radio.
Active & Attentive With over 1.5 million minutes of weekly engagement, we provide a high-energy environment that mirrors the lifestyle of our listeners. We don’t just deliver reach; we deliver a “ready-to-act” consumer.
Why Advertise with Energy 106?
“Most stations sell you ‘reach.’ We sell you ‘resonance.’ With a dominant 35-44 age profile and a staggering 73-minute average session, Energy 106 ensures your business isn’t just background noise. We are the soundtrack to the lives of 45,000+ people who are ready to hear from you.”
Belfast to the Border Our DAB+ signal is strategically placed to cover Northern Ireland’s most active economic zones. From the docks of Belfast to the heart of Newry, we put your brand where the business is.
The Commuter Corridor We own the commute. Your ads reach thousands of listeners daily as they travel the M1 and A1 corridors, connecting your business with shoppers and professionals on the move.
Local Impact, Digital Clarity We broadcast crystal-clear audio to major hubs including Lisburn, Banbridge, Armagh, and the North Coast. If your customers are in these areas, Energy 106 is already there with them.
Growing With Northern Ireland Energy 106 is constantly expanding. While we dominate the East and South today, our footprint continues to grow, ensuring your brand stays ahead of the curve in the NI radio landscape.
Massive Weekly Sessions With over 46,000 individual sessions every week, your brand is integrated into a high-traffic environment. This scale ensures broad reach across the most active listeners in Northern Ireland.
Total Engagement We deliver over 1.5 million minutes of engagement weekly. This provides a massive “inventory” for your commercial spots, giving you the high frequency needed to convert listeners into customers.
Non-Stop Impact Energy 106 broadcasts over 25,000 hours of high-octane content every week. We provide the “soundtrack to the city,” ensuring your business stays relevant and top-of-mind 24/7.
Ready to turn our listeners into your customers? Let’s build a high-impact strategy to grow your brand across Northern Ireland.
