Advertise With Energy 106
Put your brand center stage with Belfast’s Home of Non-Stop Dance. By advertising with Energy 106, you tap into a loyal, high-energy audience of 45,000+ weekly listeners across Northern Ireland. Whether they are tuning in via DAB+, streaming online, asking their Smart Speaker, or engaging with our mobile apps, we ensure your message cuts through the noise. Grow your business where the music never stops.
Energy 106 Audience & Reach
Maximize your brand’s impact with Energy 106, Northern Ireland’s most engaged digital audience featuring 46,262 weekly sessions and over 1.5 million minutes of total engagement. We don’t just offer reach, we offer resonance through an unrivalled 73-minute average time spent listening, ensuring your business isn’t just background noise but a household name.
Our audience is primed to purchase, with 51.1% of listeners falling into the 35-44 age bracket the peak spending years in the local economy and a balanced influence of 57% male and 43% female decision-makers. From the docks of Belfast to the heart of Newry, our strategic DAB+ signal dominates the M1 and A1 commuter corridors, capturing a loyal, professional demographic that stays locked in without “channel hopping” during ad breaks. With a proven £7.70 revenue ROI for every £1 spent, Energy 106 provides the high-frequency, “always on” presence your business needs to turn listeners into customers.
WHY RADIO? BECAUSE NORTHERN IRELAND LOVES IT.
In a world of fragmented media, radio remains a powerhouse especially here. People in Northern Ireland listen to more local radio than anywhere else in the UK, with local stations accounting for over 60% of all listening hours.
This makes radio the most effective way to reach a local audience that is actively engaged and ready to act.
A Regional Superpower: Northern Ireland leads the UK in radio loyalty.
By partnering with Energy 106, you are tapping into a culture where radio is a trusted, daily companion in homes and businesses across the country.The “Eyes-Free” Advantage: While social media requires a screen and a scroll, Radio is always on.
We reach your customers while they are driving, working, or at home, capturing their attention in the “eyes-busy” moments when they are most receptive to your message.The Multiplier Effect: Radio makes your other marketing work harder. Industry data shows that brand browsing on mobile increases by over 50% when users are exposed to radio ads.
It is the “missing link” that can make your digital campaigns up to 30% more effective.High Trust & Instant Recall: Radio is a personal, one-to-one medium.
Our listeners have an emotional connection with our station, meaning your advertisement feels like a trusted recommendation rather than an interruption.Proven ROI: Radio offers a “big brand” impact without the massive production costs of TV or print.
It is consistently rated as one of the most cost-effective ways to drive footfall and online sales.
Custom Made Advertising That Stands Out
Every business is unique, so why settle for a one-size-fits-all ad? At Energy 106, we specialise in bespoke campaigns that don’t just play they pop out of the speakers and demand attention.
World-Class Production: Our industry experts craft professional, high-impact commercials designed to make your brand sound as epic as a blockbuster.
We handle the script, the voiceover, and the “spark” that makes people listen.Prime Sponsorship Opportunities: Align your business with our most popular shows.
By sponsoring a specific time slot or show, you keep your brand in the spotlight with repeated, premium exposure.Flexible & Creative Packages: Whether you are a local startup or an established brand, we design flexible campaigns that ensure maximum exposure on-air, online, and across our apps.
Your Story, Our Audience: With Energy 106, your brand isn’t just another advert, it’s a key part of an immersive listening experience.
We don’t just broadcast your message, we tell your story to the right people at the right time.
Whether you’re looking to drive footfall, increase web traffic, or build brand authority, we have the tools and expertise to put you light-years ahead of the competition.
Why Energy 106 for Your Business?
HIGH RETURN ON INVESTMENT
Radio advertising produces £7.70 revenue ROI for every £1 spent. It is the highest-performing local medium for driving immediate sales and brand growth.
COST EFFECTIVE MEDIUM
Radio offers a significantly lower cost-per-thousand (CPT) than traditional print or high-budget social ads, making your marketing budget work harder for every pound spent.
NI’S FAVORITE MEDIUM
Northern Ireland has the highest radio engagement in the UK. With 45,000+ weekly listeners and growing, Energy 106 puts your brand in front of a loyal local audience that listens longer and more often.
TARGETED MEDIUM
Reach customers across Belfast, Lisburn, Newry, Banbridge, and beyond. Our DAB+ digital signal ensures your message is heard in crystal-clear quality in cars, homes, and workplaces across the country.
FAST TURNAROUNDS
From script to airwaves in record time. Radio is the most agile medium for last-minute promotions, event announcements, or timely sales that need to reach the community fast.
DIGITAL REINFORCEMENT
We go beyond the dial to build community. By pairing airtime with our Mobile App, Smart Speakers, and Social Media, we ensure your brand stays 'Always On' for our 45,000+ weekly listeners.
